ActionScript and banners
(By Tom on 21 January 2009 | Posted in Banner Tips)
Are you still defaulting to AS2 when building your banner ads? If your answer is yes, you’re not alone.
When handing off files for trafficking, there are simply too many unknowns if banners are coded in AS3. It is highly unlikely that the traffic manager at the ad server or publisher site will understand “AS2 or AS3″ questions. It might even be unlikely that your project manager knows the difference (hopefully, they do).
I’ve gotten burned by building an ad in AS3, then finding out it wasn’t compatible with the ad server — so I had to re-write the banner in AS2. If you do that even once, you’ll remember to not test the waters and stay safely ashore with AS2.
But lately I’ve been really trying to improve my AS (2 or 3) coding abilities, and I’m at a cross roads — Should I be focusing on ActionScript 2.0 or ActionScript 3.0?
In the short-term, there’s no question: AS2 is what I use the most. But longer-term, I understand that I’ll eventually need to build up my AS3 skills…
How do you approach this conundrum when building banners? And from what I can tell, EyeBlaster, Eyewonder and Pointroll are the ad servers supporting AS3, is this correct, are there any others (Atlas, DART, etc.)?
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