Sign up now for a free account to see how much time you save. You can cancel at any time.
(By Tom on 28 July 2009 | Posted in Announcements, Banner Tips, Advertising)
A quick heads-up that Adobe will be showcasing some EyeWonder ad campaigns at an upcoming event.
On Tuesday, September 15, 2009 they’re hosting an online event titled “Stories that sell—Interactive ad campaign best practices”.
Sure to be some great examples that you can use for your ads!
(By Tom on 1 July 2009 | Posted in Advertising)
Remember the news this spring describing some new ad formats from the Online Publisher’s Association (OPA)?
TechCrunch reminds us that these formats will begin to roll out soon.
Not that anyone polled has ever said they like ads, here’s a poll TechCrunch has running:
Their coverage is concerned with the fact that the industry’s response to falling revenue is simply to make ads larger. That’s a valid concern.
But we’ve stated before that publishers need to step up in strategically designing their properties for advertising. This is a step in the right direction. Advertisers want more than some derelict banner 1200px below the fold placed on some obscure website…
TechCrunch author Robin Wauters makes another point that we would like to echo:
Is it just me or does anyone else think that display advertising units on websites should become more relevant to them instead of just bigger? What’s next, 1200×600 ads?
In addition to our saber rattling for publisher’s to improve their ad units, it is vital that ad networks and media buyers focus on targeting to make the message relevant.
What do you think? Are you excited to develop for some new ad formats? I always like toying with new sizes and capabilities.