Bannerflow

Customizing Bannerflow with your company’s look & feel

(By Tom on 24 February 2010 | Posted in Announcements)

This 3-minute video shows you how easy it is to customize Bannerflow.

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What ad server(s) do you use?

(By Tom on 22 February 2010 | Posted in Advertising)

We want to know what ad server(s) you use for serving your banner ads.

Take the survey: What ad server(s) do you use? » (SurveyMonkey link)

We’d also love some of your personal feedback on your ad server(s) in the comments.

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Designing banner ad rollover states

(By Tom on 16 February 2010 | Posted in Banner Tips)

The call-to-action (CTA) is one of the most crucial aspects to banner ad design. For starters, often times (impossibly) success will be gauged at some level by click-clickthrough, rich-media interactions, or video views.

As our overal ad impressions work towards building the brand, our CTA’s design can help us achieve or goals. When I’m designing ads, I make an effort to keep both of these things in mind by keeping both the logo and CTA ever-present. Do you ever see the final frame of an ad and it makes no sense? Not good. Think billboard—not TV ad—when designing those final frames.

From a more detailed perspective, I sometimes see missed opportunity with ads out the web. See the below examples and see if you notice the difference.

Did you catch it? In the second ad, the over and hit states for the button are accessed from the entire area of the state. The first ad only changes when you’re directly over the button.

As we encourage engagement and action from the ad viewers, it’s smart practice to show your state changes even when the mouse isn’t directly over your button.

What do you think? How do you design your calls-to-actions and the over/hit states?

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How to upload your first ad with Bannerflow

(By Tom on 1 February 2010 | Posted in Announcements)

A quick 3-minute video showing how to set up your first Bannerflow project.

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