Designing banner ad rollover states
(By Tom on 16 February 2010 | Posted in Banner Tips)
The call-to-action (CTA) is one of the most crucial aspects to banner ad design. For starters, often times (impossibly) success will be gauged at some level by click-clickthrough, rich-media interactions, or video views.
As our overal ad impressions work towards building the brand, our CTA’s design can help us achieve or goals. When I’m designing ads, I make an effort to keep both of these things in mind by keeping both the logo and CTA ever-present. Do you ever see the final frame of an ad and it makes no sense? Not good. Think billboard—not TV ad—when designing those final frames.
From a more detailed perspective, I sometimes see missed opportunity with ads out the web. See the below examples and see if you notice the difference.
Did you catch it? In the second ad, the over and hit states for the button are accessed from the entire area of the state. The first ad only changes when you’re directly over the button.
As we encourage engagement and action from the ad viewers, it’s smart practice to show your state changes even when the mouse isn’t directly over your button.
What do you think? How do you design your calls-to-actions and the over/hit states?
No Comments
Post a comment