During 2019, across billions of impressions, and countless advertising campaigns, four display ad campaigns stood out.
These quarterly winners of the Bannerflow display ad campaign of the season competition were examples of the very best display advertising. Sophisticated and technologically complex – all were created via the Bannerflow creative management platform (CMP).
However, much like Highlander, there can be only one. A question remained, which one was the best?
But first, a reminder of our exceptional winners…
The Bannerflow best display ad campaign of winter 2019 went to Hallon.
Read our interview with Hallon, Graphic Designer, Erika Fridehäll here.
The next winner of our quarterly competition was Georg Jensen.
Read our interview with campaign creator Kasper Sierslev of Georg Jensen here.
The winner of the best summer display advertising campaign of 2019 went to Icelandic consumer electronics retailer, Elko.
Read our interview with Guðrún Ósk Sigurjónsdóttir, Digital Asset Manager, at Elko here.
After much deliberation, the winner of the best autumn display advertising campaign 2019 went to international hotelier, Meliá Hotels International.
Read our interview with campaign creator Joan Canyelles Bestard here.
The ultimate winner for 2019: Meliá Hotels International for its unique and engaging autumn campaign.
We caught up with Design and Production Specialist, Joan Canyelles Bestard, about how he created the winning campaign.
Joan Canyelles Bestard: Honestly, it caught us by surprise but it feels awesome to receive such an accolade!
Joan Canyelles Bestard: Being rewarded for what we do every day as a team is empowering. It also shows that we are on the right path to meeting the new challenges we have set ourselves for 2020.
Joan Canyelles Bestard: During 2020 we are set to move even further forward in our in-house marketing adoption. In particular, we will focus our efforts on omni-channel personalisation.
Everyday countless display campaigns are created and controlled in Bannerflow. What you see in this blog is merely a glimpse of what is created.
Every quarter our in-house team sifted through many amazing campaign entries. All are supplied from many different brands, working across many different sectors, worldwide. Apart from Bannerflow, what they all had in common was a drive to constantly produce the best advertising creative they could.
Creativity in display advertising is developing at speed and it is a commodity that is now becoming more and more valued by businesses. Here at Bannerflow we have recently launched our next generation ad creator, Creative Studio, which we hope will enable the creation of even more remarkable campaigns.
If you would like to find out more about how Bannerflow can help your design team produce remarkable display advertising campaigns then please get in touch, or apply for a demo.
Bannerflow’s Customer Success and Operations teams, as well as co-founders Daniel Fahlén and Daniel Jacobsson voted on the best display campaign 2019.
Each team member considered the aesthetics, performance, complexity, creative features, and formats of each winning campaign from the year. The campaign with the highest number of votes won the award!