Your campaigns are demanding. From creating personalized experiences to reacting to market changes fast, creating and deploying campaigns is a demanding job. And your teams have a lot on their plate. This is where creative automation comes in to help.
You might be looking into adopting a creative automation platform. Or perhaps you have already chosen one and are looking into how to make better use of it. This blog post is going to show you how some very well-known companies are taking advantage of all that creative automation has to offer to simplify their processes, become more productive, and elevate their marketing campaigns. You’ll get to see examples from some popular brands across different industries, and get some inspiration about how to use creative automation in the best way possible for your own campaigns.
Creative automation is a powerful tool. In your marketing team’s hands, it can lower production time, help you adjust your ad campaigns faster to changes, and free up time for strategic development and creative thinking. All brands that use creative automation platforms aim to take advantage of these benefits. But they don’t all focus on the same main goal. In this post you will see companies from different industries: gaming, hospitality, media and publishing, and telecom. So, here’s how some of the best out there utilize the power of creative automation.
SEGA is a recognized leader in the gaming industry. Founded in 1960, SEGA is known for iconic franchises such as Sonic the Hedgehog, Total War, and Football Manager.
SEGA operates in many markets, each with its own advertising needs and nuances. This led to a need for delivering specific content according to market needs, while at the same time keeping the global brand identity consistent.
By adopting creative automation, SEGA managed to reduce campaign production timelines by two-thirds, launching their campaigns significantly faster. At the same time, dynamic ads helped them improve audience engagement. By reducing production times and improving audience engagement, SEGA was able to deliver campaigns that met the demands of diverse markets.
Operating in the hospitality sector, Meliá Hotels International is headquartered in Majorca. Its in-house team produces display campaigns for 7 brands and 2 loyalty programs, across 43 different countries, engaging millions of customers every year in 9 different languages. This adds up to a large number of ad iterations. Showing the right message and adapting it into every market was an important, but time-consuming process.
The Meliá team took advantage of creative automation’s capabilities to scale creatives fast, while also turning the process cost-efficient. The team managed to create the same amount of ads 50% faster. They also started creating more versions for every campaign and target audience and harnessed the power of optimizing dynamic creatives whenever the need arose.
Storytel: Empowering multimarket campaigns with a creative automation platform
Headquartered in Stockholm and present in 20+ different markets, Storytel is one of the world’s leading audiobook and e-book streaming services. So, for Storytel, the main challenge was creating all the formats required for multimarket campaigns. Automation of production processes was also highlighted by the Storytel team, as a key requirement in order for them to grow.
Adopting a creative automation platform helped Storytel’s team to create thousands of localised display ads. The team took advantage of the in-platform translation capabilities , maximizing the production efficiency. Using a creative automation platform also ensured Storytel could maintain brand consistency across all markets. The team now has full brand control over all creative assets and is able to quickly approve and optimise global display campaigns.
Launched in 2013, Hallon is a leading Swedish telecommunications provider, offering a wide range of services including mobile plans, data, and broadband. For Hallon, some of the main pain points to solve were their need for greater efficiency and real-time strategy optimization. The Hallon team also wanted to streamline workflows and make content updates more dynamic and engaging.
By adopting a creative automation platform, the Hallon team managed to significantly improve their workflows. The team utilized creative automation to create and publish banners efficiently in real-time, maintaining consistency across all creatives. Making the most out of the creative automation platform they adopted, Hallon doubled their creative output within the same timeframe, producing more engaging content - efficiently.
What can we learn about creative automation from other companies?
Taking a quick look at how other companies that are prominent in their industries use creative automation, it’s easy to see that creative automation is a multitool that can be used for different purposes. Even though these companies’ main goal or pain points weren’t always the same, the answers came down to adopting a creative automation platform.
Creative automation tools can improve your marketing team’s workflows, cutting on production time and helping you have a larger output at the same time. A creative automation platform can also help you safeguard your brand by helping you maintain brand consistency.
Scaling and adjusting creatives and translating content for different markets is also easier with creative automation. And this is extremely important when it comes to operating in more than one market. It’s also a great asset when it comes to personalization: when you’re deploying a personalization campaign, creative automation tools aren’t just helpful; they’re necessary. They help you cope with the production demands, maintain brand consistency, and deploy personalization campaigns faster: all with one creative automation platform.
Are you thinking about adopting a creative automation platform? You can have a look at how Bannerflow can help you unlock the power of creative automation here. Or stay tuned for our next piece to understand if you’re taking full advantage of your creative automation tools.