Posts about Contextual targeting
Key insights, best practices, and essential interviews – learn what you need to stay ahead of the competition.
2025 Social Media Advertising Trends: Reaching Audiences in an Evolving Landscape
What if you could make sure your brand’s ads don’t just appear on social media, they actually
2025 Display Advertising Trends: What's Next for Creative and Impactful Campaigns
Does the digital landscape ever stop evolving? What about the average marketer’s approach to
2025 Programmatic Advertising Trends: Automation, AI, and the Future of Media Buying
Imagine this: an ad campaign that knows your audience so well it’s almost like a conversation —
The Hidden Costs of Compliance | Bannerflow
Since the 2008 financial crisis, banks across the US have been fined around $243 billion. Across
Automating Compliance in Advertising | Bannerflow
Ensuring compliance is becoming increasingly complex for brands, particularly in highly regulated
5 End-of-Fiscal-Year Tips to Boost Your Ads | Bannerflow
As the end of the fiscal year approaches, marketing teams can find themselves under pressure to
Top Tips for Creating High-Performing Ad Creatives
The difference between a scroll and a click often comes down to a single, stunning ad.
Design Stunning No-code HTML5 ads with Bannerflow
Creating eye-catching digital advertisements is a must for any successful marketing campaign. As
How Creative Technologies are changing the way we advertise in 2024 and beyond
Welcome to the future of advertising - where Creative Technologies are revolutionizing how we
Using Dynamic Image Tags for Email Personalisation
Personalisation is no longer a nice to have but the standard when it comes to connecting with
Bannerflow Insider - Digital Advertising Updates For Q2 2024
Hello, and welcome back to Bannerflow Insider where we explore the cutting-edge developments in the
Interview: Scoot Airlines - Scaling Up Advertising with Bannerflow
Scoot is a Singapore-based low-cost airline that operates as a fully-owned subsidiary of Singapore
Interactive Ads in 2024: Engaging Audiences Creatively
For businesses seeking to effectively engage with online audiences, having a strategy in place for
The Era of Hyper Personalisation: Redefining Customer Experience
In the modern business landscape, where brands compete for attention, hyperpersonalisation has
The Future of Programmatic Advertising: 5 Biggest Trends to Know About in 2024
Programmatic advertising has been a game-changer in the marketing industry, transforming how
Interview: Mastering Digital Engagement with Bannerflow - Insights from Elkjöp
Elkjøp is the biggest consumer electronics retailer in the Nordic countries, with 427 stores across
Short-Form Video: Tips & Tricks to Drive Engagement
When communicating with online audiences, one of the biggest challenges for marketers is whether
Maximise TikTok Ad Success: 9 Proven Tips for Higher Engagement
Creating engaging TikTok ads can be a game-changer for your brand. Based on the most successful
Bannerflow Insider - Digital Advertising Updates For 2024
Hello, and welcome back to Bannerflow Insider where we explore the cutting-edge developments in the
Key Trends For Marketers in 2024
As we enter 2024, digital marketers are navigating a landscape that's not just changing – it's
The Crucial Role of Attention and Emotion in Digital Marketing
In the world of digital marketing, where every click and scroll counts, capturing and holding your
Cookieless Future: Strategies for Adapting to the New Era of Online Tracking
As we approach 2024, one of the key topics concerning online advertising and data privacy is the
Interview: Harnessing Social Dynamic Ads for Enhanced Customer Experience
Kaizen Gaming is a rapidly growing force in the GameTech industry, expanding into new markets every
The Importance of Brand Purpose in Advertising
In an era where consumer consciousness is at an all-time high, the significance of brand purpose in
Retail Media - Best Practices for Success
Retail Media is pivotal for brands aiming to engage consumers directly on retailers' digital
Retail Media: The Future of Advertising
In today's competitive advertising world, brands are always looking for fresh ways to stand out and
What is Retail Media? An Introduction
The retail landscape is ever-evolving, with digitalisation contributing to a shift in consumer
Master the TikTok Algorithm: 5 Essential Strategies for Success
Introduction In today’s digital landscape, there’s no denying that TikTok reigns supreme as the
Unveiling the Power of Dynamic Creative Optimisation
As we traverse the digital marketing landscape, it's hard to ignore the growing emphasis on
2000% Increase in Gross Gaming Revenue During FIFA World Cup Campaign
Kaizen Gaming is a rapidly expanding GameTech company with great global recognition. With a focus
What Is CTV & Why Is It the Future of Programmatic Advertising?
Connected TV or CTV as it is commonly referred to is the integration of internet-connected features
Measuring Marketing ROI – How to Calculate for Success
In today’s fast-paced business environment, demonstrating the value of marketing efforts through
Paradox and Gamer Creative: Transparency in advertising
Here at Bannerflow, we’re focused on achieving transparency in digital marketing. Which is why we
How Lonely Planet creates display advertising in-house
Ever since its founding in the 1970s Lonely Planet has adapted to an ever-changing travel industry
Banner Ads Vs Native Advertising
Since the advent of online advertising, businesses the world over have been struggling to decide
How Svea Ekonomi creates engaging and impactful digital advertising
Creating engaging digital advertising is especially important when you have only seconds to make an
Telia’s digital transformation journey: innovation in telecom marketing
In the competitive field of telecom marketing, having advertising that stands out from the crowd is
Rebranding for success: merging Com Hem and Tele2
Rebranding is a process that can make or break an organisation. It’s a project that is years in the
How If developed an in-house agency to ensure success
Today there are many different in-house marketing models. The most complicated and rewarding
How CMC Markets manages digital on a global scale
Fintech moves fast and for CMC Markets being timely with its messaging is crucial. Not only that
How to innovate in display advertising with Bluestep Bank
To innovate in display advertising brings rewards – and is far easier to achieve than many brands
3 ways leading travel brands increase conversion
Mastering display advertising can often be a challenge for travel brands. With less customer
The Secret to Great Display Campaigns: Saxo Bank & Komponent
Effective collaboration between a brand and an agency can sometimes be a challenge. Yet, when two
Artificial intelligence (AI) and marketing: 2025 trends
Marketing and artificial intelligence are slowly but surely becoming inseparable, with algorithms
Dynamic creative optimisation (DCO): what you need to know
Dynamic creative optimisation (DCO) is next level programmatic creative. It’s the beating heart of
The Latest Updates on Social Media Platforms - Edition Ten
The social media landscape is ever-evolving and marketers need to stay updated to get the best
The Latest Updates on Social Media Platforms - Edition Six
The social media landscape is ever-evolving and marketers need to stay updated to get the best
The State of In-housing 2022: A Strange and Extraordinary Year
The state of in-house marketing in 2022 is all about normality, or at least the “new” normal.
iGaming Display Advertising Trends 2022
iGaming display advertising trends offer insight into what makes the industry tick. Indeed, 2021
5 powerful reasons to automate your digital advertising production
Automation of digital advertising production saves time, saves money, and in most cases, improves
7 Essential Strategies For Your Best Ever Financial Services Ads | 2022
Premium financial services ads – particularly display campaigns– are essential in 2021. Not only
What is a Hybrid Marketing Model?
In-house marketing has become increasingly popular in recent years. In fact, the Bannerflow State
In-house marketing across countries at Elkjøp Nordic
Elkjøp is the leading consumer electronics retailer in the Nordic region. We spoke to Marketing
How to achieve long term effectiveness from in-housing
Short term metrics, short term benefits Business – and indeed marketing – has been placing an
4 essential e-commerce advertising trends | 2020
Interested in the latest e-commerce advertising trends? Then check out our piece for 2021 with all
Q&A: The future of display advertising
Display advertising is undergoing a revival! But what is it marketers need to know to stay at the
Best winter display ad campaign 2019
Helping marketing teams create exceptional ads with ease is Bannerflow’s mission statement.
Programmatic advertising trends 2019
This an old report. Check our latest programmatic advertising trends report here! Advertisers
8 e-commerce trends to pay attention to in 2019
To say that e-commerce is exploding right now would be an understatement.
Online advertising trends to watch: 2019
Hello reader! Before you go any further, please consider our latest online advertising trends
Digital out-of-home (DOOH) advertising trends 2019
Digital out-of-home (DOOH) is developing at speed!
In-house display ad production: getting started
In-house display ad production is rising in popularity. It is a way of working that is changing the
How to market for Singles’ Day and beyond
Singles’ Day, or 11.11, is known across East-Asia as the day to celebrate singletons as well as
Why build a creative management platform?
Building a creative management platform, or CMP, is easy right? Especially if it hasn’t been
What is moment marketing?
Digital marketing is always evolving and moment marketing is something that has come to the fore in
Why dynamic creative optimisation (DCO) doesn’t work
Dynamic creative optimisation (DCO) performs when done right. Fact. In a recent eMarketer survey,
Banners aren’t dead – they’ve just evolved
‘Aren’t banners dead!?’ It’s a question we hear time and time again. In fact, if the literature
What the hell is GDPR? What advertisers need to know
If you don’t have a plan for General Data Protection Regulation (GDPR) then hurry up – the clock is
The ultimate guide to transparency in display advertising
The subject of transparency in display advertising is a topic that has been prominent within the
Best Display Advertising Campaign of 2020
These are the best display advertising campaigns of 2020. And yes, while there may be many reasons
7 ways to increase mobile display advertising performance
Optimising display advertising for mobile is one of the cornerstones of of increasing advertising
8 ways to create perfect HTML5 Christmas banner ads
Creating perfect Christmas banner ads should be easy. It’s something those of us in the display
Transparency: what digital advertisers need to know now
The subject of transparency in digital advertising cannot be ignored. Along with issues of brand
BuzzFeed just endorsed banner ads! What you need to know…
BuzzFeed looks set to host banner ads. It doesn’t sound right does it? We are, after all, talking
Advertising analytics helps make better banners
Advertising analytics and banner ads – a match made in digital heaven? Without a doubt, yes! After
Mother’s Day Ads: 7 That Will Delight (and Dismay)
Mother’s Day ads are important the world over. Yet, it doesn’t matter what country you live in,
7 ways in which the Internet of Things will revolutionise ad tech
Back in 2010, Ericsson CEO Hans Vestberg memorably predicted a future in which there will be 50
Advertising Technology Trends 2017
Looking at the Advertising Technology Trends for 2017, it can feel like we’re on the verge of not
Retargeting: What is it and how does it work?
Retargeting is one of the most prevalent marketing methods around, but what exactly is it, and how
11 banner ad creation problems Bannerflow solves
Banner ad creation still continues to be one of the biggest bottlenecks that companies face in
New Download of Fallback .Gif, .JPG and .PNG Banner Images
Don’t spend another minute creating .gif banner as a fallback solution, when older devices or
Agile Marketing
As in any business, plans can change. BannerFlows intelligent real-time management tools lets you
Mobile Consumer Behavior [Infographic]
The shift from desktop to mobile devices has been going on for a while now, and the consumers are
30 Inspirational Banner Ads for Mother’s Day
Mother’s day is coming up again and as an ad designer it is important to make your banner ads
Life after Flash: What's Next for Display Advertising?
This article looks ahead to what changes the industry can expect to see in the online display
An introduction to the BannerFlow Font Manager
Working with fonts in HTML5 banner ads, whilst trying to keep an optimal banner weight has always
4 cracking Easter banner ad campaign tips
A screenshot from our interactive Easter banner built with BannerFlow. Play the banner here.
6 Types of Tools Ad Agencies Need
Tools, apps and SaaS for advertising agencies. It feels like every other article you read is
5 Ways to Combat Programmatic Advertising Challenges
Programmatic ad buying is quickly becoming the norm, with AOL claiming that 92% of marketers are
How to build video banner ads
Video banner ads are a great way for digital marketers to create engaging campaigns which
12 spectacular landing page fails to avoid
The humble landing page should be a priority. It’s a critical point in the sales funnel where you
The Latest Updates on Social Media Platforms - Edition Five
The social media landscape is ever-evolving and marketers need to stay updated to get the best
The Latest Updates on Social Media Platforms - Edition Four
The social media landscape is ever-evolving and marketers need to stay updated to get the best
Bannerflow & Kaizen: Boosting Gaming Revenue 2000% During FIFA World Cup
Kaizen Gaming is a rapidly expanding GameTech company with great global recognition. With a focus
2023 Design Trends: Unveiling Dynamic Visual Experiences for Brands
As the digital landscape continues to evolve, designers are constantly pushing the boundaries to
5 E-Commerce Display Advertising Tips
Display advertising is a key digital channel in which to promote your e-commerce business.
4 Ways to Improve Your Banner Ad Design
Improving banner ad design is crucial if you want to improve your click-through rate. Business
How to Strategically Use Social Media to Drive a Digital Transformation
As we enter a post-pandemic world,digital transformationis high on the agenda of many businesses.
Creative Marketing: A 5 Step Guide – and Why It Matters
A creative approach is now essential in marketing, and has become increasingly prominent across
The Challenges of Programmatic Advertising
The capabilities of programmatic advertising have dramatically advanced across the last two
How Bonnier News Brand Studio Helps Customers Reach Audiences Online
Publishers play a unique role in the world of digital advertising, and in particulardisplay
Social Media Strategies to Boost Your Engagement
With the digital transformation in full swing across several industries, perhaps an overlooked
4 Reasons for Using Programmatic Advertising
Programmatic advertising plays a vital role in digital advertising. Programmatic ad transactions
Marketing With Fake News: A Dangerous Game
We are living in the post-truth world now. A world offake newsandalternative facts. A world
What Are the Benefits of Cloud-Based Advertising?
The Cloud is an essential part of our digital lives. It’s the space we work, play and communicate
7 Reasons Why You Have to Start Building HTML5 Rich Media Ads
One of the biggest challenges marketers face is getting people to stop scrolling and notice their
Dynamic creative optimisation (DCO): What is it and 10 steps to doing it right
Dynamic creative optimization (DCO) - it’s a concept many in marketing may be aware of, but how
Top Challenges and Focus Areas for Marketers in 2023
As we head into 2023, marketers face an increasing set of challenges and opportunities. The pace of
Five Martech Trends for 2023
2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. The rise
Choose the Right MarTech Tool for Your Business
In today’s digital age, marketing technology (MarTech) plays an increasingly important role in
An introduction to Video on Demand (VOD): AVOD, SVOD & TVOD
Millions of people are embracing video on demand (VOD), with the distribution platform expected to
A Guide to Increasing Video Advertising Engagement
If a picture is worth a thousand words, then a video is the key to next-level website traffic.
Interactive video and the future of mobile video advertising
Gone are the days when static images and linear videos formed the base of all mobile ads.
How to future-proof your programmatic strategy
You may have heard the term ‘programmatic advertising’ being used by digital marketers, but what
The Revolution of Programmatic: Digital Out Of Home Advertising (DOOH)
Digital Out of Home Advertising (DOOH) has boomed since the start of 2020 and is recognised as one
A guide to audience targeting for personalised advertising
It’s common knowledge that personalised ads are more successful. But how do you ensure you’re
How Rootz increased their Net Gaming Revenue by up to 100%
“Bannerflow for us is standard. That is probably the highest praise you can give to a tool.”
Display advertising CTRs and what these mean for your industry
Are you living the online marketer’s dream? High click-through rates from your target market and a
The impact of mobile vs desktop display advertising for your industry
The rapid growth of mobile users has made digital marketers rethink their display advertising
How Betway Group Beats the Odds and Adapts to the Future with a Digital In-House Production Strategy
“Bannerflow has saved us around 15,500 hours in production time. Broken down, that’s roughly one
Five Marketing Trends You Should Have Implemented By Now
The year is more than underway, and your business’ marketing strategies will likely be defined for
Six reasons why social media advertising is better than traditional advertising
Achieving marketing excellence for a brand now demands the involvement of social media advertising.
7 Great Social Media Advertising Campaigns
The best social media campaigns are those that stay with you long after you’ve scrolled beyond the
Embracing Digital Transformation for the Future of Travel
The travel and tourism industry is recognised as one of the early adopters of digital transformation
Evolving your Brand Effectively with the Power of In-House
Relying on external agencies to push your brand forward has been the norm for many companies for
7 Marketing Trends to Jump on in 2022
2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to
Best Display Advertising Campaign of 2021
The best display advertising campaigns of 2021 were among the most inventive we have seen. Not only
Four key social media advertising trends for 2023
The power of social media as a space for brands to focus advertising spend is becoming increasingly
Online Advertising Trends to Look Out For in 2023
Being on the pulse of online advertising trends could be crucial as we move into 2023, recent
Programmatic Advertising Trends: 5 Key Trends to Know About in 2023
Programmatic advertising has become one of the most important digital tools at the heart of
4 Essential DOOH Advertising Trends You Need to Know | 2022
Digital out-of-home (DOOH) advertising has been on a rollercoaster, going from one of the biggest
5 Key Entertainment Display Advertising Trends 2021
As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond
Display Advertising Trends 2021: Key Stats and Insights
Display advertising trends in 2021 are both fascinating and varying. According to the latest
Car Advertising Campaigns: The 7 Most Effective of All Time
Car advertising campaigns are some of the most inventive around. Yet, in 2020, like swathes of
E-commerce Advertising Campaigns: The 5 Best of All Time
E-commerce advertising campaigns are huge right now! Fuelled by the pandemic, hundreds of thousands
6 top e-commerce display advertising ideas
The impact of Covid-19 has certainly highlighted the importance for retailers to have a strong
Travel Marketing Campaigns: The 7 Best of All Time
The fallout from the COVID pandemic led to an understanding that travel marketing was going to have
8 Ways Display Advertising Can Help Travel Advertisers
It’s no secret that the past year has been pretty heavy going for the travel industry and its
Display Advertising: Best Banner Ads Examples
The best banner ads are a combination of many different elements. They can feature impactful
A Guide to Data-Driven Marketing and Big Data Marketing
In an increasingly digital world, it’s now more important than ever for marketing to be data-driven
The Essential Marketer’s Guide to Advertising in Gaming
As a digital marketer, you are constantly trying new things. If you are not staying up to date on
Gaming Advertising Campaigns: The 7 Best of All Time
The popularity of gaming – and with it the importance of gaming advertising campaigns – is soaring.
Digital Transformation Strategy and Framework Guide
It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies
What Is Digital Transformation?
Over the past year, the term digital transformation has been a huge focus for many businesses. This
Essential online advertising trends | 2022
For the latest online advertising trends read out latest article for 2022 now! Online advertising
How Saxo Bank transformed its display advertising
Saxo Bank Group is a pioneer of fintech and is one of the most trusted and respected names in the
The essential guide to publishing display advertising using Google
Publishing display advertising using Google is something you simply cannot avoid when doing
10 essential types of personalisation in display advertising
Personalisation within display advertising is growing ever more important. It is a key driver for
7 ways to increase marketing ROI by combining creativity and data
Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business
What is a Creative Management Platform (CMP)?
It’s an ad-tech term that has grown rapidly within digital advertising circles but what exactly is
Best display advertising campaign: Meliá Hotels International
Our final entry for display campaign of the season in 2019 proved to be both competitive and very
Contextual Targeting in Advertising: The Next Big Trend Revisited
Contextual targeting is back on the agenda of brands and digital advertisers. Previously,
Onsite DCO: The next step for dynamic creative optimisation and e-commerce?
Onsite dynamic creative optimisation (DCO) is set to become a must-have for e-commerce and retail
Display advertising: glossary of key acronyms and terms
In this blog, we provide a glossary for all the key acronyms and terms essential to understand
A telecom marketer’s guide to mastering display advertising
The telecom industry is a challenging environment for marketers and it can be hard for display
8 steps to create the perfect Black Friday banner campaign
Creating the perfect Black Friday display campaign is key for any winning marketing strategy. But
What is programmatic creative?
Programmatic creative is so much more than presenting the right offer at the right time. It
4 key strategies for overcoming banner blindness
Ad fatigue and banner blindness are common problems associated with online advertising –
In-house marketing at Klarna: Interview with Elin Svahn
In-house marketing is transforming the industry. It is a movement rising in popularity year on
5 great programmatic campaigns that you need to embrace
Programmatic advertising offers marketers diverse opportunities to produce outstanding advertising
The beginner’s guide to analysing and optimising display advertising
Analysing and optimising display advertising is a key strategy for digital marketers.
4 features of successful display advertising
Successful display advertising is far easier than many marketers realise.
5 ways to be creative and data-driven with display advertising
Producing display advertising that is data-driven is essential for today’s marketer. And the trick
Is display advertising still effective?
Time and time again we hear the question ‘isn’t display advertising dead’? For years now, bloggers
7 benefits of in-house as defined by Europe’s Top Marketing Chiefs
In-house marketing is no longer a wild frontier. In fact, it is now firmly established within many
Dynamic banner ads – what they are and how they work with Bannerflow
Dynamic content is a fairly new phenomenon in display advertising. Indeed, there is some confusion
10 creative Christmas display advertising campaign ideas
It used to be that December marked the beginning of the Christmas period (those were the days!).
6 ways travel brands can benefit from dynamic ads
Dynamic ads are revolutionising travel display advertising. It’s digital advertising that provides
Google Ads Vs Google Marketing Platform: which is best for your display ads?
Google is 20 years old this Autumn and it dominates digital advertising. In fact, its advertising
How to create the perfect in-house marketing team
In the last decade, many brands have started to recognise the importance of having some – if not
Mobile Banner Ads: The Ultimate Guide
Mobile banner ads play an important role in today’s marketing mix. They are digital advertising
Top 10 Bannerflow hacks for ad creation
In this blog we list what we believe are the top 10 Bannerflow hacks for ad creation.
5 ways to improve your ad click–through rate
Think improving your click–through rate (CTR) is all about design? That’s where you’re wrong.
All you need to know to A/B test your display ads
A/B testing is the method of choice when optimising a range of digital material but do you know how
7 great tips to creating effective landing pages
Your landing page should always be at the forefront of your mind despite being the final step to
The trends in DOOH that you need to know about right now
Digital out of home advertising (DOOH) is on the rise and has been for quite some time. A report by
7 facts why in-house is the future of digital marketing
In-house is the direction where digital marketing is travelling – and it has been for some time
Advertising Campaigns: 7 Great FIFA World Cup Ads
Advertising campaigns for the World Cup are some of the best around. For good reason too: the World
9 powerful things marketers can do with dynamic creative
Dynamic creative makes digital advertising worth it. It’s presenting the right message, to the
What are DMPs? And why you need to combine DMPs with DSPs
DMPs, or data management platforms, should be at the heart of your digital advertising. They enable
How using heatmaps makes better banners
Heatmaps in all shapes and sizes have been around for quite sometime. You may have seen them
Father’s Day: 7 of the Greatest in the World
If inspiring Father’s Day ads are what you crave, then this article is for you.
What you need to know about feeds and dynamic banners
Feeds help to make display advertising dynamic. If you’re not using them then you should be.
The truth about translation: it’s more important than you know
Introduction Translation often gets overlooked. It’s either not given the prominence it demands, or
How to design a banner ad
Good design is vital to creating a banner ad that people will click on. This short guide will lead
Brand Safety: The Ultimate Guide
Nobody wants their brand’s image tainted or associated with the wrong sort of messaging. Avoid