All posts on Creative management platforms

In today’s interconnected world, effective translation is an asset. Here's why talking the language of your customers is a priority and not an afterthought.

Dynamic creative optimisation (DCO): What is it? What are the benefits? How can you do it? We explain what you need to know and how you do it with a CMP.

An introduction to the purpose of dynamic creative ads, the different ways they can be used, and how to use them with the Bannerflow CMP.

Know the top 10 Bannerflow hacks when building your banner campaign. This blog is all about taking your display advertising production to the next level.

DMPs, or data management platforms, must be part of your digital advertising. In this blog, we detail what they are and why you should use them with a DSP.