How Betway Group Beats the Odds and Adapts to the Future with a Digital In-House Production Strategy
Learn how Betway Group reduced 90% production time has helped to build an in-house digital production strategy.
Bannerflow, Feb 7, 2025
9 things you need to know about the state of media buying
Media buying is at a crossroads. Here are 9 things you need to know, including: how to avoid bad practices, the move in-house, and why transparency is key.
Bannerflow, Feb 6, 2025
How If developed an in-house agency to ensure success
In this article, Migu Snäll, Art Director at If Creative Agency discusses his in-housing model, plus the barriers and benefits of a full in-house agency.
Bannerflow, Nov 19, 2024
How CMC Markets manages digital on a global scale
CMC Markets controls and creates its European display advertising in-house, using the Bannerflow creative management platform. Find out why...
Bannerflow, Nov 19, 2024
Dynamic creative optimisation (DCO): what you need to know
Dynamic creative optimisation (DCO): What is it? What are the benefits? How can you do it? We explain what you need to know and how you do it with a CMP.
Bannerflow, Oct 30, 2024
The State of In-housing 2022: A Strange and Extraordinary Year
The state of In-house marketing in 2022 is both strange and extraordinary for marketers. Join us as we go through the in-housing report.
Bannerflow, May 8, 2024
In-house marketing across countries at Elkjøp Nordic
We spoke to Marketing Technology Manager, Thomas Sourour, about spearheading Elkjøp Nordic's move to an in-house marketing strategy.
Bannerflow, May 8, 2024
How to achieve long term effectiveness from in-housing
In this article, consultant, and former Global Head of Media at Vodafone, Paul Evans, discusses how to achieve long term effectiveness from in-housing.
Bannerflow, May 8, 2024
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Dynamic creative optimisation (DCO): What is it? What are the benefits? How can you do it? We explain what you need to know and how you do it with a CMP.
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In this guide we define what brand safety is, explore issues of brand safety, and recommend best practices for effective online advertising.
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