Posts about In-house (2)
Key insights, best practices, and essential interviews – learn what you need to stay ahead of the competition.
7 Great Sports Marketing Campaigns
The synergy between digital marketing and sports is undeniable. Done well, sports marketing
Car Advertising Campaigns: The 7 Most Effective of All Time
Car advertising campaigns are some of the most inventive around. Yet, in 2020, like swathes of
Travel Marketing Campaigns: The 7 Best of All Time
The fallout from the COVID pandemic led to an understanding that travel marketing was going to have
Display advertising CTRs and what these mean for your industry
Are you living the online marketer’s dream? High click-through rates from your target market and a
Display Advertising: Best Banner Ads Examples
The best banner ads are a combination of many different elements. They can feature impactful
Six reasons why social media advertising is better than traditional advertising
Achieving marketing excellence for a brand now demands the involvement of social media advertising.
Mobile Banner Ads: The Ultimate Guide
Mobile banner ads play an important role in today’s marketing mix. They are digital advertising
Creative Marketing: A 5 Step Guide – and Why It Matters
A creative approach is now essential in marketing, and has become increasingly prominent across
Marketing Tools: 5 Essential Ones to Make Your Life Easier
You can’t please everyone all of the time. However, as a marketer, it’s your job to try and use
Metrics for Measuring Ads: A Guide to Success
Measuring the success of your ad campaigns can at first seem almost bewildering. Say you’ve just
Dynamic creative optimisation (DCO): what you need to know
Dynamic creative optimisation (DCO) is next level programmatic creative. It’s the beating heart of
Video Banner Ads: A How-To Guide
In this blog we explain why you should build video banner ads. Why they add another dimension to
Gaming Advertising Campaigns: The 7 Best of All Time
The popularity of gaming – and with it the importance of gaming advertising campaigns – is soaring.
Brand Safety: The Ultimate Guide
Nobody wants their brand’s image tainted or associated with the wrong sort of messaging. Avoid
How Pokemon GO and Augmented Reality are changing marketing
Since being released just a couple of weeks ago, Pokemon GO has taken the world by storm. It’s
7 Great Social Media Advertising Campaigns
The best social media campaigns are those that stay with you long after you’ve scrolled beyond the
Creative Banner Design – A Step by Step Guide
Designing a creative banner campaign can be a long, complicated process involving many different
How to create the perfect in-house marketing team
In the last decade, many brands have started to recognise the importance of having some – if not
Master the TikTok Algorithm: 5 Essential Strategies for Success
Introduction In today’s digital landscape, there’s no denying that TikTok reigns supreme as the
Father’s Day: 7 of the Greatest in the World
If inspiring Father’s Day ads are what you crave, then this article is for you.
All you need to know to A/B test your display ads
A/B testing is the method of choice when optimising a range of digital material but do you know how
The Future of Programmatic Advertising: 5 Biggest Trends to Know About in 2024
Programmatic advertising has been a game-changer in the marketing industry, transforming how
How to design a banner ad
Good design is vital to creating a banner ad that people will click on. This short guide will lead
Dynamic banner ads – what they are and how they work with Bannerflow
Dynamic content is a fairly new phenomenon in display advertising. Indeed, there is some confusion
What is Retail Media? An Introduction
The retail landscape is ever-evolving, with digitalisation contributing to a shift in consumer
Google Ads Vs Google Marketing Platform: which is best for your display ads?
Google is 20 years old this Autumn and it dominates digital advertising. In fact, its advertising
Dynamic creative optimisation (DCO): What is it and 10 steps to doing it right
Dynamic creative optimization (DCO) - it’s a concept many in marketing may be aware of, but how
A guide to audience targeting for personalised advertising
It’s common knowledge that personalised ads are more successful. But how do you ensure you’re
5 ways to improve your ad click–through rate
Think improving your click–through rate (CTR) is all about design? That’s where you’re wrong.
The Challenges of Programmatic Advertising
The capabilities of programmatic advertising have dramatically advanced across the last two
7 facts why in-house is the future of digital marketing
In-house is the direction where digital marketing is travelling – and it has been for some time
Programmatic Advertising Trends: 5 Key Trends to Know About in 2023
Programmatic advertising has become one of the most important digital tools at the heart of
The essential guide to publishing display advertising using Google
Publishing display advertising using Google is something you simply cannot avoid when doing
What you need to know about feeds and dynamic banners
Feeds help to make display advertising dynamic. If you’re not using them then you should be.
What Is CTV & Why Is It the Future of Programmatic Advertising?
Connected TV or CTV as it is commonly referred to is the integration of internet-connected features
Cookieless Future: Strategies for Adapting to the New Era of Online Tracking
As we approach 2024, one of the key topics concerning online advertising and data privacy is the
6 Types of Tools Ad Agencies Need
Tools, apps and SaaS for advertising agencies. It feels like every other article you read is
Top Challenges and Focus Areas for Marketers in 2023
As we head into 2023, marketers face an increasing set of challenges and opportunities. The pace of
What are DMPs? And why you need to combine DMPs with DSPs
DMPs, or data management platforms, should be at the heart of your digital advertising. They enable
Retail Media - Best Practices for Success
Retail Media is pivotal for brands aiming to engage consumers directly on retailers' digital
Five Martech Trends for 2023
2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. The rise
What Is Digital Transformation?
Over the past year, the term digital transformation has been a huge focus for many businesses. This
Advertising Campaigns: 7 Great FIFA World Cup Ads
Advertising campaigns for the World Cup are some of the best around. For good reason too: the World
Interactive Ads in 2024: Engaging Audiences Creatively
For businesses seeking to effectively engage with online audiences, having a strategy in place for
The Crucial Role of Attention and Emotion in Digital Marketing
In the world of digital marketing, where every click and scroll counts, capturing and holding your
7 Reasons Why You Have to Start Building HTML5 Rich Media Ads
One of the biggest challenges marketers face is getting people to stop scrolling and notice their
Top 10 Bannerflow hacks for ad creation
In this blog we list what we believe are the top 10 Bannerflow hacks for ad creation.
11 Awesome Ideas For Your Next Retargeting Ad Campaign
Retargeting banner ad campaigns are increasingly popular with online B2B and B2C marketers alike:
E-commerce Advertising Campaigns: The 5 Best of All Time
E-commerce advertising campaigns are huge right now! Fuelled by the pandemic, hundreds of thousands
What the hell is GDPR? What advertisers need to know
If you don’t have a plan for General Data Protection Regulation (GDPR) then hurry up – the clock is
What is a Creative Management Platform (CMP)?
It’s an ad-tech term that has grown rapidly within digital advertising circles but what exactly is
How Virtual and Augmented Reality are changing advertising
Virtual and Augmented Reality (VR/AR) look to be changing the marketing landscape already. Just how
5 tips on designing mobile banner ads
Designing mobile banner ads is, fundamentally, like designing anything else. It needs to look
The trends in DOOH that you need to know about right now
Digital out of home advertising (DOOH) is on the rise and has been for quite some time. A report by
4 Reasons for Using Programmatic Advertising
Programmatic advertising plays a vital role in digital advertising. Programmatic ad transactions
The impact of mobile vs desktop display advertising for your industry
The rapid growth of mobile users has made digital marketers rethink their display advertising
How to Create Traffic-Driven Display Advertising Campaigns That Convert Every Time
Driving traffic to your website is essential part of building and growing a successful business.
What is a Hybrid Marketing Model?
In-house marketing has become increasingly popular in recent years. In fact, the Bannerflow State
How using heatmaps makes better banners
Heatmaps in all shapes and sizes have been around for quite sometime. You may have seen them
9 powerful things marketers can do with dynamic creative
Dynamic creative makes digital advertising worth it. It’s presenting the right message, to the
How Betway Group Beats the Odds and Adapts to the Future with a Digital In-House Production Strategy
“Bannerflow has saved us around 15,500 hours in production time. Broken down, that’s roughly one
7 Marketing Trends to Jump on in 2022
2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to
Interview: Harnessing Social Dynamic Ads for Enhanced Customer Experience
Kaizen Gaming is a rapidly growing force in the GameTech industry, expanding into new markets every
Is display advertising still effective?
Time and time again we hear the question ‘isn’t display advertising dead’? For years now, bloggers
How to Strategically Use Social Media to Drive a Digital Transformation
As we enter a post-pandemic world,digital transformationis high on the agenda of many businesses.
Key Trends For Marketers in 2024
As we enter 2024, digital marketers are navigating a landscape that's not just changing – it's
What is programmatic creative?
Programmatic creative is so much more than presenting the right offer at the right time. It
The beginner’s guide to analysing and optimising display advertising
Analysing and optimising display advertising is a key strategy for digital marketers.
Digital Transformation Strategy and Framework Guide
It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies
Copy That Sells & How to Write It
Advertising copy can make or break a campaign and the world’s most prominent advertising gurus know
The Essential Marketer’s Guide to Advertising in Gaming
As a digital marketer, you are constantly trying new things. If you are not staying up to date on
11 banner ad creation problems Bannerflow solves
Banner ad creation still continues to be one of the biggest bottlenecks that companies face in
Mother’s Day Ads: 7 That Will Delight (and Dismay)
Mother’s Day ads are important the world over. Yet, it doesn’t matter what country you live in,
How to optimise your banner ads
You’d be forgiven for thinking that optimising a banner advert should be a relatively
Valentine’s Day Advertising: Tips and Inspiration
Love is in the air! That’s right, barely have we caught our breath from the Christmas whirlwind and
Online Advertising Trends to Look Out For in 2023
Being on the pulse of online advertising trends could be crucial as we move into 2023, recent
10 Automotive Banners for Inspiration
Automotive advertising has always been particularly creative. It is also big business with the top
Retail Media: The Future of Advertising
In today's competitive advertising world, brands are always looking for fresh ways to stand out and
Measuring Marketing ROI – How to Calculate for Success
In today’s fast-paced business environment, demonstrating the value of marketing efforts through
How Rootz increased their Net Gaming Revenue by up to 100%
“Bannerflow for us is standard. That is probably the highest praise you can give to a tool.”
What Are the Benefits of Cloud-Based Advertising?
The Cloud is an essential part of our digital lives. It’s the space we work, play and communicate
How to Create a Winning Display Advertising Strategy
Developing a robust marketing strategy is crucial for every successful marketing team and business.
10 creative Christmas display advertising campaign ideas
It used to be that December marked the beginning of the Christmas period (those were the days!).
10 essential types of personalisation in display advertising
Personalisation within display advertising is growing ever more important. It is a key driver for
7 benefits of in-house as defined by Europe’s Top Marketing Chiefs
In-house marketing is no longer a wild frontier. In fact, it is now firmly established within many
4 features of successful display advertising
Successful display advertising is far easier than many marketers realise.
Unveiling the Power of Dynamic Creative Optimisation
As we traverse the digital marketing landscape, it's hard to ignore the growing emphasis on
Artificial intelligence (AI) and marketing: 2025 trends
Marketing and artificial intelligence are slowly but surely becoming inseparable, with algorithms
5 great programmatic campaigns that you need to embrace
Programmatic advertising offers marketers diverse opportunities to produce outstanding advertising
Embracing Digital Transformation for the Future of Travel
The travel and tourism industry is recognised as one of the early adopters of digital transformation
Marketing With Fake News: A Dangerous Game
We are living in the post-truth world now. A world offake newsandalternative facts. A world
Interview: Scoot Airlines - Scaling Up Advertising with Bannerflow
Scoot is a Singapore-based low-cost airline that operates as a fully-owned subsidiary of Singapore
A Guide to Increasing Video Advertising Engagement
If a picture is worth a thousand words, then a video is the key to next-level website traffic.
Why dynamic creative optimisation (DCO) doesn’t work
Dynamic creative optimisation (DCO) performs when done right. Fact. In a recent eMarketer survey,
New Download of Fallback .Gif, .JPG and .PNG Banner Images
Don’t spend another minute creating .gif banner as a fallback solution, when older devices or
Advertising analytics helps make better banners
Advertising analytics and banner ads – a match made in digital heaven? Without a doubt, yes! After
Best display advertising campaign: Meliá Hotels International
Our final entry for display campaign of the season in 2019 proved to be both competitive and very
Bannerflow Insider - Digital Advertising Updates For 2024
Hello, and welcome back to Bannerflow Insider where we explore the cutting-edge developments in the
Contextual Targeting in Advertising: The Next Big Trend Revisited
Contextual targeting is back on the agenda of brands and digital advertisers. Previously,
Five Marketing Trends You Should Have Implemented By Now
The year is more than underway, and your business’ marketing strategies will likely be defined for
7 Tips to Create Your Most Effective Landing Page
Great news! You’ve created a great banner advertisement that was well placed and was enticing
A Guide to Data-Driven Marketing and Big Data Marketing
In an increasingly digital world, it’s now more important than ever for marketing to be data-driven
8 steps to create the perfect Black Friday banner campaign
Creating the perfect Black Friday display campaign is key for any winning marketing strategy. But
Maximise TikTok Ad Success: 9 Proven Tips for Higher Engagement
Creating engaging TikTok ads can be a game-changer for your brand. Based on the most successful
8 Ways Display Advertising Can Help Travel Advertisers
It’s no secret that the past year has been pretty heavy going for the travel industry and its
5 E-Commerce Display Advertising Tips
Display advertising is a key digital channel in which to promote your e-commerce business.
BuzzFeed just endorsed banner ads! What you need to know…
BuzzFeed looks set to host banner ads. It doesn’t sound right does it? We are, after all, talking
4 key strategies for overcoming banner blindness
Ad fatigue and banner blindness are common problems associated with online advertising –
The truth about translation: it’s more important than you know
Introduction Translation often gets overlooked. It’s either not given the prominence it demands, or
4 Ways to Improve Your Banner Ad Design
Improving banner ad design is crucial if you want to improve your click-through rate. Business
5 ways to be creative and data-driven with display advertising
Producing display advertising that is data-driven is essential for today’s marketer. And the trick
The Latest Updates on Social Media Platforms - Edition Four
The social media landscape is ever-evolving and marketers need to stay updated to get the best
5 Ways to Combat Programmatic Advertising Challenges
Programmatic ad buying is quickly becoming the norm, with AOL claiming that 92% of marketers are
The State of In-housing 2022: A Strange and Extraordinary Year
The state of in-house marketing in 2022 is all about normality, or at least the “new” normal.
Display advertising: glossary of key acronyms and terms
In this blog, we provide a glossary for all the key acronyms and terms essential to understand
Best Display Advertising Campaign of 2021
The best display advertising campaigns of 2021 were among the most inventive we have seen. Not only
7 magnificent ways to fail at retargeting (and how to avoid them)
Firstly, let’s be clear: retargeting works. Only 2% of traffic converts on the first visit to a
The Importance of Brand Purpose in Advertising
In an era where consumer consciousness is at an all-time high, the significance of brand purpose in
Transparency: what digital advertisers need to know now
The subject of transparency in digital advertising cannot be ignored. Along with issues of brand
Design Stunning No-code HTML5 ads with Bannerflow
Creating eye-catching digital advertisements is a must for any successful marketing campaign. As
How Creative Technologies are changing the way we advertise in 2024 and beyond
Welcome to the future of advertising - where Creative Technologies are revolutionizing how we
8 ideas for optimising landing pages
Landing pages are often overlooked as an afterthought to a campaign. Yet optimising these elements
Display Advertising Trends 2021: Key Stats and Insights
Display advertising trends in 2021 are both fascinating and varying. According to the latest
Onsite DCO: The next step for dynamic creative optimisation and e-commerce?
Onsite dynamic creative optimisation (DCO) is set to become a must-have for e-commerce and retail
In-house marketing at Klarna: Interview with Elin Svahn
In-house marketing is transforming the industry. It is a movement rising in popularity year on
How to build video banner ads
Video banner ads are a great way for digital marketers to create engaging campaigns which
6 top e-commerce display advertising ideas
The impact of Covid-19 has certainly highlighted the importance for retailers to have a strong
7 ways to increase marketing ROI by combining creativity and data
Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business
2023 Design Trends: Unveiling Dynamic Visual Experiences for Brands
As the digital landscape continues to evolve, designers are constantly pushing the boundaries to
Banners aren’t dead – they’ve just evolved
‘Aren’t banners dead!?’ It’s a question we hear time and time again. In fact, if the literature
Interactive video and the future of mobile video advertising
Gone are the days when static images and linear videos formed the base of all mobile ads.
Bannerflow & Kaizen: Boosting Gaming Revenue 2000% During FIFA World Cup
Kaizen Gaming is a rapidly expanding GameTech company with great global recognition. With a focus
7 great tips to creating effective landing pages
Your landing page should always be at the forefront of your mind despite being the final step to
8 ways to create perfect HTML5 Christmas banner ads
Creating perfect Christmas banner ads should be easy. It’s something those of us in the display
Four key social media advertising trends for 2023
The power of social media as a space for brands to focus advertising spend is becoming increasingly
7 Essential Strategies For Your Best Ever Financial Services Ads | 2022
Premium financial services ads – particularly display campaigns– are essential in 2021. Not only
Top Tips for Creating High-Performing Ad Creatives
The difference between a scroll and a click often comes down to a single, stunning ad.
An introduction to the BannerFlow Font Manager
Working with fonts in HTML5 banner ads, whilst trying to keep an optimal banner weight has always
Retargeting: What is it and how does it work?
Retargeting is one of the most prevalent marketing methods around, but what exactly is it, and how
The most effective ways to advertise your e-commerce business
It can be difficult to know the best way to advertise for your e-commerce website, with there being
How Saxo Bank transformed its display advertising
Saxo Bank Group is a pioneer of fintech and is one of the most trusted and respected names in the
7 ways to increase mobile display advertising performance
Optimising display advertising for mobile is one of the cornerstones of of increasing advertising
Best Display Advertising Campaign of 2020
These are the best display advertising campaigns of 2020. And yes, while there may be many reasons
The Revolution of Programmatic: Digital Out Of Home Advertising (DOOH)
Digital Out of Home Advertising (DOOH) has boomed since the start of 2020 and is recognised as one
Social Media Strategies to Boost Your Engagement
With the digital transformation in full swing across several industries, perhaps an overlooked
2000% Increase in Gross Gaming Revenue During FIFA World Cup Campaign
Kaizen Gaming is a rapidly expanding GameTech company with great global recognition. With a focus
6 ways travel brands can benefit from dynamic ads
Dynamic ads are revolutionising travel display advertising. It’s digital advertising that provides
Using Dynamic Image Tags for Email Personalisation
Personalisation is no longer a nice to have but the standard when it comes to connecting with
Interview: Mastering Digital Engagement with Bannerflow - Insights from Elkjöp
Elkjøp is the biggest consumer electronics retailer in the Nordic countries, with 427 stores across
5 powerful reasons to automate your digital advertising production
Automation of digital advertising production saves time, saves money, and in most cases, improves
Short-Form Video: Tips & Tricks to Drive Engagement
When communicating with online audiences, one of the biggest challenges for marketers is whether
In-house marketing across countries at Elkjøp Nordic
Elkjøp is the leading consumer electronics retailer in the Nordic region. We spoke to Marketing
12 spectacular landing page fails to avoid
The humble landing page should be a priority. It’s a critical point in the sales funnel where you
Bannerflow Insider - Digital Advertising Updates For Q2 2024
Hello, and welcome back to Bannerflow Insider where we explore the cutting-edge developments in the
The Latest Updates on Social Media Platforms - Edition Five
The social media landscape is ever-evolving and marketers need to stay updated to get the best
7 ways in which the Internet of Things will revolutionise ad tech
Back in 2010, Ericsson CEO Hans Vestberg memorably predicted a future in which there will be 50
iGaming Display Advertising Trends 2022
iGaming display advertising trends offer insight into what makes the industry tick. Indeed, 2021
Digital out-of-home (DOOH) advertising trends 2019
Digital out-of-home (DOOH) is developing at speed!
The Latest Updates on Social Media Platforms - Edition Ten
The social media landscape is ever-evolving and marketers need to stay updated to get the best
4 Essential DOOH Advertising Trends You Need to Know | 2022
Digital out-of-home (DOOH) advertising has been on a rollercoaster, going from one of the biggest
Choose the Right MarTech Tool for Your Business
In today’s digital age, marketing technology (MarTech) plays an increasingly important role in
The Latest Updates on Social Media Platforms - Edition Six
The social media landscape is ever-evolving and marketers need to stay updated to get the best
An introduction to Video on Demand (VOD): AVOD, SVOD & TVOD
Millions of people are embracing video on demand (VOD), with the distribution platform expected to
The ultimate guide to transparency in display advertising
The subject of transparency in display advertising is a topic that has been prominent within the
How to market for Singles’ Day and beyond
Singles’ Day, or 11.11, is known across East-Asia as the day to celebrate singletons as well as
A telecom marketer’s guide to mastering display advertising
The telecom industry is a challenging environment for marketers and it can be hard for display
The Secret to Great Display Campaigns: Saxo Bank & Komponent
Effective collaboration between a brand and an agency can sometimes be a challenge. Yet, when two
In-house display ad production: getting started
In-house display ad production is rising in popularity. It is a way of working that is changing the
5 Key Entertainment Display Advertising Trends 2021
As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond
Why build a creative management platform?
Building a creative management platform, or CMP, is easy right? Especially if it hasn’t been
Best winter display ad campaign 2019
Helping marketing teams create exceptional ads with ease is Bannerflow’s mission statement.
Q&A: The future of display advertising
Display advertising is undergoing a revival! But what is it marketers need to know to stay at the
3 ways leading travel brands increase conversion
Mastering display advertising can often be a challenge for travel brands. With less customer
The Era of Hyper Personalisation: Redefining Customer Experience
In the modern business landscape, where brands compete for attention, hyperpersonalisation has
How Bonnier News Brand Studio Helps Customers Reach Audiences Online
Publishers play a unique role in the world of digital advertising, and in particulardisplay
Automating Compliance in Advertising | Bannerflow
Ensuring compliance is becoming increasingly complex for brands, particularly in highly regulated
How to future-proof your programmatic strategy
You may have heard the term ‘programmatic advertising’ being used by digital marketers, but what
4 cracking Easter banner ad campaign tips
A screenshot from our interactive Easter banner built with BannerFlow. Play the banner here.
Mobile Consumer Behavior [Infographic]
The shift from desktop to mobile devices has been going on for a while now, and the consumers are
Essential online advertising trends | 2022
For the latest online advertising trends read out latest article for 2022 now! Online advertising
The Hidden Costs of Compliance | Bannerflow
Since the 2008 financial crisis, banks across the US have been fined around $243 billion. Across
Evolving your Brand Effectively with the Power of In-House
Relying on external agencies to push your brand forward has been the norm for many companies for
What is moment marketing?
Digital marketing is always evolving and moment marketing is something that has come to the fore in
8 e-commerce trends to pay attention to in 2019
To say that e-commerce is exploding right now would be an understatement.
5 End-of-Fiscal-Year Tips to Boost Your Ads | Bannerflow
As the end of the fiscal year approaches, marketing teams can find themselves under pressure to
Life after Flash: What's Next for Display Advertising?
This article looks ahead to what changes the industry can expect to see in the online display
4 essential e-commerce advertising trends | 2020
Interested in the latest e-commerce advertising trends? Then check out our piece for 2021 with all