Digital Transformation Strategy and Framework Guide
Discover how a digital transformation strategy and framework could benefit the implementation of new technologies with this Bannerflow guide.
Bannerflow, Feb 9, 2021
Contextual Targeting in Advertising: The Next Big Trend Revisited
In this blog we explain why contextual targeting in advertising is the next big thing (again) and what brands need need to know to use it effectively.
Bannerflow, Dec 8, 2019
7 great tips to creating effective landing pages
We're here to offer you advice on how to optimise your landing page with 7 simple steps. Conversion is easy when you follow these essential rules.
Bannerflow, Jun 2, 2018
7 facts why in-house is the future of digital marketing
In-house digital advertising is growing but why? We detail the reasons, including the creative benefits, media buying, and how the agency model will change.
Bannerflow, May 15, 2018
9 powerful things marketers can do with dynamic creative
Dynamic creative is essential for marketers. In this blog we explain the types of campaigns it enables, including dynamic creative optimisation (DCO).
Bannerflow, Feb 21, 2018
What are DMPs? And why you need to combine DMPs with DSPs
DMPs, or data management platforms, must be part of your digital advertising. In this blog, we detail what they are and why you should use them with a DSP.
Bannerflow, Feb 12, 2018
Brand Safety: The Ultimate Guide
In this guide we define what brand safety is, explore issues of brand safety, and recommend best practices for effective online advertising.
Bannerflow, May 9, 2017
7 magnificent ways to fail at retargeting (and how to avoid them)
Retargeting works but the problem is that when retargeting fails, it fails bigtime. So why does it go wrong? And what the hell can we do about it?
Bannerflow, Jan 31, 2017
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Discover how important creative marketing could be for your brand across digital channels, plus best practices, and how to measure results.
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Dynamic creative optimisation (DCO): What is it? What are the benefits? How can you do it? We explain what you need to know and how you do it with a CMP.
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Brand Safety: The Ultimate Guide
In this guide we define what brand safety is, explore issues of brand safety, and recommend best practices for effective online advertising.
Bannerflow, May 9, 2017
How Pokemon GO and Augmented Reality are changing marketing
Pokemon GO and Augmented Reality are influencing the marketing industry in a many ways, read this article and find out how.
Bannerflow, Jul 24, 2016