All posts on Industry trends insights

Discover the hidden costs of compliance on your creative team and learn how automating compliance can unlock your team’s full potential.

Prepare for a cookieless future with strategies like first-party data, contextual advertising, and AI. Discover how to adapt and thrive in a privacy-first era.

Challenges for marketers in 2023: Navigating recession marketing, data-driven approach, balancing revenue-generation & long-term growth + more

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before. In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers... Läs mer »

In today’s digital age, marketing technology (MarTech) plays an increasingly important role in helping businesses reach their target audience, increase revenue, and streamline operations. By understanding your business goals, doing your research, building a MarTech stack, and testing and evaluating your tools, you can ensure that you’re investing in the right MarTech tools that will... Läs mer »

Paradox uses the agency, Gamer Creative, to design and build all its display advertising. Bannerflow sat down with them to see how they work with Bannerflow

When does GDPR take effect? What is it? And how could it impact digital advertising? These are questions that this blog on GDPR answers.

In this blog, we look at what transparency in display advertising means, how brands can fix it, and how acheiving transparency saves brands time and money.

Challenges for marketers in 2023: Navigating recession marketing, data-driven approach, balancing revenue-generation & long-term growth + more

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before. In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers... Läs mer »

When does GDPR take effect? What is it? And how could it impact digital advertising? These are questions that this blog on GDPR answers.

Prepare for a cookieless future with strategies like first-party data, contextual advertising, and AI. Discover how to adapt and thrive in a privacy-first era.