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Discover How Leading Brands Are Scaling Ad Personalization

Bannerflow’s Personalization at Scale Handbook reveals the secrets behind high-performing campaigns — featuring exclusive insights from leading brands and experts at Adform and Precis.

Discover how to turn data into action, scale creative effortlessly, and deliver the experiences your customers actually want.

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The Future of Digital Advertising Is Personal

In an era where consumers are bombarded with over 1,700 banner ads per month, but only see half of them, personalization is no longer a nice-to-have—it’s a necessity.

The Bannerflow Handbook on Personalization at Scale provides a comprehensive blueprint for creating hyper-relevant campaigns that resonate with audiences and deliver tangible ROI. Packed with expert insights, real-world case studies, and actionable strategies, this guide empowers you to transform your marketing approach.

Consumers are no longer just browsing, they’re expecting brands to know them. They want:

Highly Relevant Content:

Experiences tailored to their specific interests.

Real-Time Engagement:

Responses and interactions that are immediate and personalized.

Made-for-Me Moments:

Interactions that feel uniquely designed for them.

But delivering that level of personalization across multiple channels, markets, and formats? That’s the hard part.

As McKinsey reports, 76% of consumers are more likely to buy from brands that personalize, yet many businesses still struggle to consistently deliver these experiences. The complexity of today’s marketing landscape, with its countless touchpoints and shifting expectations, makes it hard to keep up.

That’s why personalization at scale matters more than ever.

It’s about combining data-driven insights with creative flexibility to deliver dynamic, localized messaging at speed and at scale.
And thanks to advancements in AI, automation, and DCO—it’s never been more achievable.

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What’s Inside the Handbook?

  1. A look at how ROI, CTR, and CPC are being transformed by personalization at scale
  2. Insights from experts at Adform, Precis, and Bannerflow
  3. How you can leverage first-party data, creative automation, and real-time testing
  4. Actionable frameworks to utilise in your Personalization at Scale process.
  5. You’ll also find in-depth customer stories, like how SEGA reduced CPC by 14% and cut production time by two-thirds—without sacrificing brand consistency.

This is Bannerflow

All You Need to Enable Personalization – At Scale

With faster production, direct integrations,  and advanced DCO capabilities, creating truly personalized ads at scale is no longer a dream but a reality – effortless, impactful, and cost-efficient.
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Bannerflow is a Creative Management Platform that enables marketing teams to take control of their digital advertising. Empowering teams to design, scale, publish, analyse, personalise, and optimise ad campaigns all in one platform. Go to bannerflow.com to learn more.