E-books

The Ultimate Marketer's Guide to Display Advertising for Financial Services

Read how brands such as If, CMC Markets, and Saxo Bank have succeeded with display advertising to improve results.

Get Started with In-House Digital Advertising

Leading brands on the challenges and merits involved with bringing digital advertising and media buying in-house. Use first-hand experiences to discover the possibilities

The telecom marketer's guide to mastering display advertising

Learn how Three Sweden, Telia Company, and Telenor have succeeded in producing display advertising with great results.

The travel marketer's guide to mastering display advertising

Learn how Lonely Planet, Expedia, Kayak (and more) use the latest technology to create high-performing display campaigns.

Understanding Creative Management Platforms

Demystifying Creative Management Platforms (CMPs). Learn how the CMP revolutionised workflows and eliminated repetitive tasks from display advertising production.

The travel marketer's guide to understanding CMPs

Discover all the features and benefits that Creative Management Platforms provide to travel marketers, worldwide.

8 Challenges Of Display Advertising For Travel (and how to solve them!)

Learn how you can solve the biggest challenges in display advertising for travel while increasing performance.

The Ultimate Marketer's Guide to Display Advertising for Entertainment

Get an inside look at how Entertainment brands such as Storytel, Bonnier, and Readly achieve their marketing goals through display advertising.

The Ultimate Marketer's Guide to Mastering Display Advertising

Get ahead in your display advertising by downloading our guide to learn everything you need to know to drive results and maximise budget.

Part 1: Master your Display Advertising

Automate Production and go to market faster

Part 2: Accelerate decisions with Campaign Management

Increase performance by automating your ad optimisation

Part 3: Personalise Digital Campaigns

Meet customer expectations and increase campaign performance with personalisation

State of In-house

State of In-housing 2019

Brands are seeking transparency in advertising spend and control over creative, many are beginning to take marketing capabilities in-house.

State of In-housing 2020

Discover the impact of in-housing on creativity, transparency, data, agencies, and other key marketing functions.

State of In-housing 2021

Focusing on the pandemic, this report explores the impact of in-housing on creativity, technology, ROI, and business practices in 2021.

State of In-housing 2022

Bannerflow and Digiday have again partnered to investigate how in-house marketing teams are evolving in 2022.

Ultimate Guides

Creative Management Platforms

Learn everything you need to know about Creative Management Platforms, or CMPs.

Display Advertising

Read our in-depth guide to everything you ever wanted to know about display advertising.

Programmatic Advertising

Get your digital campaigns up to speed today with our guide to programmatic advertising.

Personalisation in Display Advertising

Find out everything you need to know about personalisation in display advertising, from the benefits to how to do it.

In-house Marketing

Learn everything you need to know about in-house marketing. Discover the facts and best practices of in-housing.

Social Media Advertising

Learn everything you need to know about social media advertising – including best practices!

Digital Transformation

Discover what you need to know about digital transformation, including key strategies, technologies, and best practices.

Bannerflow Ultimate Guides