Case Study: Elkjop + Bannerflow

Challenges

Elkjøp faced significant marketing challenges due to its diverse audience across multiple regions. Key issues included engaging a wide demographic, producing creative content at scale, managing campaigns efficiently, and ensuring cost and time effectiveness. Addressing different audience segments through various channels such as social media, storefront displays, and digital out-of-home advertising added complexity.

Additionally, Elkjøp needed to maintain agility in campaign management. The ability to quickly adapt to market changes and feedback was crucial. Balancing the need for tailored, impactful campaigns with cost and manpower constraints further complicated their marketing efforts.

Solutions

Bannerflow enabled the creation of dynamic, omni-channel campaigns tailored to specific audience segments. With Bannerflow’s creative automation, Elkjøp efficiently produced multiple ad versions, significantly reducing costs and manpower.

The platform’s agility allowed for quick adaptation to market changes and feedback, ensuring that campaigns remained relevant and effective. This capability was critical for Elkjøp, allowing them to maintain a high level of engagement with their diverse audience while optimizing resource use and return on investment.

Results

Elkjøp was able to run around 20 campaigns monthly, effectively targeting various demographics with tailored messaging, which led to a notable increase in audience engagement.

The efficiency gains were impressive. Bannerflow's creative automation allowed Elkjøp to produce approximately 30 different creative formats across markets, streamlining production processes and reducing costs. The platform's flexibility also enabled Elkjøp to swiftly adapt to market changes, keeping their campaigns relevant and impactful. Overall, Bannerflow played a crucial role in enhancing Elkjøp's marketing efficiency and effectiveness.

Results

Elkjøp was able to run around 20 campaigns monthly, effectively targeting various demographics with tailored messaging, which led to a notable increase in audience engagement.

“Bannerflow allows us to communicate to a lot of different segments at scale, without excessive creative work — to a variety of audiences having different categories and specific context placements where we need to communicate”