Sega - Blog Image-1
    SEGA_logo

    Background

    SEGA is a globally recognised leader in the gaming industry, renowned for iconic franchises like Sonic the Hedgehog, Yakuza, Persona, Two Point, Total War, and Football Manager. Founded in 1960, SEGA has a legacy of innovation and storytelling that continues to captivate audiences across consoles, PC, and mobile platforms.

    With a presence in key markets worldwide, SEGA combines cutting-edge technology and dynamic gameplay to deliver unforgettable entertainment experiences while fostering meaningful connections with players through creative and engaging campaigns

    Challenges

    With operations spanning numerous markets—each with unique cultural and advertising demands—SEGA needed an efficient way to deliver campaigns that resonated locally while maintaining its global brand identity.

    The challenge was not only to manage the complexity of scaling campaigns across regions but also to create ads that reflected the dynamic nature of SEGA’s games.

    Screenshot 2025-01-29 at 16.02.07
    Screenshot 2025-01-29 at 16.03.11

    Solutions

    By automating production workflows, SEGA reduced campaign production timelines by two-thirds, allowing them to launch campaigns faster and focus on creative innovation.

    Dynamic and interactive ad formats helped SEGA better reflect the energy of their games, creating stronger connections with players and improving audience engagement.

     

    Results

    SEGA’s partnership with Bannerflow addressed key advertising challenges by introducing tools that streamlined production, simplified localization, and enabled creative, interactive ads. By reducing production times and improving audience engagement, SEGA was able to deliver campaigns that reflected the creativity of their games while meeting the demands of diverse markets.

    This collaboration shows how technology like Social Dynamic Ads can help brands manage complex advertising requirements efficiently. SEGA’s experience provides a valuable example for businesses seeking to enhance their campaigns, maintain brand consistency, and connect with audiences in meaningful ways.

    Screenshot 2025-01-29 at 16.03.32

    Results

    Elkjøp was able to run around 20 campaigns monthly, effectively targeting various demographics with tailored messaging, which led to a notable increase in audience engagement.

    The efficiency gains were impressive. Bannerflow's creative automation allowed Elkjøp to produce approximately 30 different creative formats across markets, streamlining production processes and reducing costs. The platform's flexibility also enabled Elkjøp to swiftly adapt to market changes, keeping their campaigns relevant and impactful. Overall, Bannerflow played a crucial role in enhancing Elkjøp's marketing efficiency and effectiveness.

    “Bannerflow allows us to communicate to a lot of different segments at scale, without excessive creative work — to a variety of audiences having different categories and specific context placements where we need to communicate”

    Michael Laursen
    Michael Laursen Performance Marketing & Data Manager

    “Bannerflow enhances our collaboration with agency partners because instead of them spending a significant amount of time on campaign set-up, we can ask them to focus on more important business challenges, like overall media strategy, optimisation, innovation and performance.”

     

    Matt- Sega

    Matt Whittles
    Senior Media Planning Manager

    Download the SEGA Case Study

    Read more case studies

    Hallon Content Modulewebp

    Hallon

    Discover how Hallon revamped their onsite marketing for greater efficiency, improved customer engagement, and enhanced creativity.

    Read case study
    Scoot

    Scoot

    Learn how Scoot scaled up their advertising for consistent branding, agile response, and efficient workflows.

    Read case study
    Kaizen Content Module

    Kaizen Gaming

    Learn how Kaizen harnessed Bannerflow's dynamic ads for enhanced customer experience and growth in the GameTech industry.

    Read case study