The Creative Advertising Technologies Landscape, Q2 2024

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Forrester’s Overview of 29 Vendors for Creative Advertising Technology

 

Changing market dynamics and rising consumer expectations are pushing marketing teams to innovate and adapt swiftly. B2C marketers need actionable insights and strategies to leverage creative advertising technologies to streamline workflows, deepen customer insights, and deliver highly personalised content.

Bannerflow is recognised among notable vendors in the report.

Learn how to navigate a diverse set of vendors and make informed decisions to enhance your marketing efforts.

The report will explore:

  • Business Value: Explore the reasons that B2C Marketers implement creative advertising technologies.

  • Top Use Cases: Get practical advice on core and extended use cases such as creative production, testing, optimisation, and more.

  • Vendor Overview: Gain insights into the notable vendors in this market, including Bannerflow

  • Future Trends: Stay ahead with predictions on where the market is heading and how AI will shape the future of creative advertising.

 

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